Hello, my name is
Heather Kuo
Mixed-Method UX Researcher
About me
I bridge analytics and human understanding to create informed strategies
With a background in economics and data science, I combine rigorous quantitative methods with qualitative insights to inform smarter business decisions. I work on analyzing complex datasets, structuring hundreds of attributes, and designing AI models that quantify their impact, while also interpreting user behaviors and business contexts to ensure insights are meaningful and actionable. My approach balances numbers with narratives, helping translate data into strategies that truly resonate with users and stakeholders.
I combine data, insights, and strategy to help make smarter business decisions. From analyzing complex datasets and structuring hundreds of attributes to designing AI models that quantify impact, I turn numbers into meaningful insights. But data is only part of the story—I also dig into user behaviors, business contexts, and qualitative patterns to make sure the insights we act on truly resonate.
I am an enthusiastic researcher based in Taiwan, with a rich experience in product experience and data analysis.
What I do
Qualitative Analysis
If you want to understand the “why” behind user actions, I provide in-depth qualitative research that uncovers motivations, emotions, and needs. Through interviews, usability testing, and thematic analysis, I help you craft human-centered experiences that resonate deeply with users.
Quantitative Analysis
If you need data-driven insights that transform uncertainty into clear strategy, I can help you design and conduct quantitative studies that reveal measurable user behaviors and trends. From survey design to statistical modeling, I ensure your business decisions are grounded in reliable evidence and meaningful numbers.
Economics Analysis
If you’re looking for insights that connect business strategy with the larger economic landscape, I provide macroeconomic analysis that helps you anticipate trends and make data-informed decisions. By interpreting indicators such as growth, inflation, and consumer behavior, I translate complex economic signals into clear strategic direction.
Skills
My Experience
2025-
Startup
Data Analyst
I worked on developing a comprehensive data framework that connects raw attributes to business insights.
2025-
Startup
Product Experience Specialist
I analyzed user data to track performance and generate data-driven recommendations for product optimization. Collaborating across design, development, and business teams, I helped translate user feedback into actionable strategies that enhanced both user experience and overall product performance.
2022-2023
Chung-Hua Institution for Economic Research
Research Assistant
I worked with a multidisciplinary team to analyze Taiwan’s trade and regional development trends. From processing bilateral trade data to building visualizations and reports, I contributed quantitative research that linked global trade patterns with industry development.
